One day to my only paper! hopefully everything is going to be fine. I wouldnt say i am 100% confident i will do well because i dont know whether i have truly finish revising what i am supposed to know in the course. Business Processes. I haven't event prepared the 2 page cheat sheet!
Anyway i haven't been doing well for all my exams after year 1. I always either barely pass or fail the finals. Hopefully this time i will do better.
Anyway i am damn proud of myself haha. Not to haolian but i think my photoshop skills are above average!
Below are the ads i came out with for my advertising project!
We represented Saatchi & Saatchi, the best creative agency in Singapore. The objectives of this promotion at Changi Airport are:
(1) Increase Brand awareness, (2) Increase per transaction value of each Visa card user from S$42 to S$125, and (3) Increase the cross border transaction rate.
So our client is Visa and we need to present to them how we can meet these objectives in the airport. So we came out with a whole lot of ideas and i was the creative director!!

Advert to promote Fly for free!:

Random Advert to specify that by using Visa, you have more time!:

The next advet: try guessing the message:

Another Advert, try guessing!

So during our class' presentation, the actual Visa client came. He is Mr. Prasad, the regional director of Visa for Singapore. We were quite nervous, but, we did we we were supposed to do. We were quite confident that we will do well for the pitch because we covered everything!
After one week, Hairy Keng managed to get some inside information about how we did! Harry told me that Mr. Prasad ranked our presentation amongst the top presentations! yeah! But I didn't bothered to listen to the reasons. haha
However, Hairy told me our advertising prof didn't quite like our presentation because it was not 'creative' (creativity is subjetive lar). AND the final grading depends on his ranking haha.. SO no matter how high Mr Prasad ranked our presentation, we would not get high marks without Prof's liking.
Nevermind, i got 2 C+s, 1 C- already. so getting another B- or B doesn't bother me.
thanks Saatchi & Saatchi!
thank you Prof, Mr Prasad and Mr Loke for attending our presentation!
thanks to my advertising team: Harry, Justin, Celia and Karen!
it's been a pleasure
I would like to thank Frostman for teaching me how to effectively use the photoshop haha. He was the one who taught me how to use magnetic lasso! It is such a wonderful tool! You would be amazed what it can do!
If you want to learn photoshop, come look for me or Frostman!
Posted by: fordy 赖